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Getting Ahead In Fashion (09-06-2014) 

IT'S the answer to the question that every aspiring fashion student wants to know: how to make it in fashion? At this year's  VOGUE FESTIVAL there were a wealth of experts who were kind enough to share their advice. Invaluable insight, read their tips :

Amanda Harlech, creative consultant

1. Never stop looking.
2. Fashion is change. Embrace change even if it throws you out of an anticipated rhythm - colours that you have grown to love, proportions that you return to, a familiar line of beauty. The most creative moments are when you move into the wonder of the new and original with an understanding of how you got there - how it has evolved, the past.
3. Learn the grammar of fashion before you write your poem.
4. Believe in your passion. Strive to perfect a voice. Be rigorous - if you draw, draw everyday. If you work in film, carry your camera with you always. 
5. Be true to your instinct. Every voice is valid if you know what you want to say.

Daniel Marks, director and partner, The Communications Store

1. Listen: really listen to what other people are saying. They will inspire and challenge you. Don’t be distracted – and don’t start talking until you are sure that they have finished.
2. Look: at situations, people, brands, stores, the media, clothes... You never know where your next idea will come from – it won’t necessarily be from your mobile phone.
3. Learn: I learn something new every day, most especially from my mistakes. Be open to that experience and you will find it exceptionally rewarding. Vertical learning curves, even if exhausting, are the most exciting and beneficial.
4. Lean: you are not on your own. Talk to friends, family and colleagues about your issues and lean on them when you need to. A support network and team are indispensable to a successful career. 5. Love: be passionate about your passions. David Frost said, “Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” Naturally, but not necessarily easily – don’t be afraid of hard work

Franca Sozzani, editor-in-chief, Vogue Italia and L’Uomo Vogue & Editorial Director of Condé Nast Italia

1. Fairy tales do come true – always believe in yourself.
2. Please smile - stop complaining and work hard. 
3. Real genius doesn't have an attitude.
4. Read Vogue.
5. Don’t be a fashonista

Lisa Armstrong, fashion editor, The Daily Telegraph

1. Bucket-loads of hard work – and then some.
2. Spell-check: use it. Grammar: if yours is no good, learn it. You cannot hope to write without it. 
3. Willingness to listen and take on constructive criticism.
4. Accuracy, accuracy, accuracy.
5. No waffle, no clichés, no fashion-speak. Ever. If you want to learn how to write, read good writers and try to work out how they do it. If you find that writing comes easily to you, you’re not doing it properly.

Sourch: VOGUE


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